You’ve Been Rickrolled
February 3, 2008
Want a definition of viral marketing?
I introduce you to the rick roll.
The long and short of it is that, within a conversation, someone will make a comment that they have a video of the latest (for example) movie trailer. The person, instead of linking to the trailer, links to the You Tube video of Rick Astley’s “Never Gonna Give You Up.”
Hilarity ensues.
Harmless prank? Yes. Completely viral. Absolutely.
By the way, I have a clip of the the new Batman movie.
Entry Filed under: marketing. Tags: ideavirus, never gonna give you up, rick astley, rick roll, viral marketing.
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