What’s Beef?

Jadakiss and DJ Green Lantern are still beefing.

What does this have to do with business? It’s the final quote by the DJ when he says that it’s “not on me, it’s on him” to reach out and try to resolve the issue.

Guess what, when your customers feel that you’ve slighted them with customer service, it will never be on them to reach out and try to resolve the issue. Even if their reaching out would create a real, long-term benefit to them, they will never give you an opportunity to ask for forgiveness in a gift basket.

You will need to make it your priority to MAKE the opportunity.

(Of course, there are limits. Like a theology teacher once told me: “An apology is like a FedEx package. You can always refuse the delivery. But it’ll never be accepted if never sent.”)