Saying Hi
May 29, 2008
When is that last time you’ve just said “hi” to your customers?
You didn’t try to sell them anything- you just wanted to say that you recognized that they are there.
What’s it worth? Well, the people at Field Notes think it’s worth a whole lot. So much so that people have started saying “hi” back.
I’m willing to bet that in the long run, they will have sold more notebooks because they were just being friendly.
Entry Filed under: marketing. Tags: Field notes, marketing.
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