When It Rains, It Pours

September 4, 2007 at 8:34 pm Leave a comment


John Isner is having a good couple of months. First, graduates from the University of Georgia, majoring in talking speech communication. Then he makes it to the final round of the Legg Mason tournament in DC, then he gets to round third of the US open where he lost to some chump, now he’s Prince‘s main man.

Isner, besides having a ridiculous serve, is a dynamic personality who was letting it all out during the US Open. He even did a fist pump.

This is significant because, as Darren Rovell describes on his Sports Biz blog on CNBC.com, Prince does have any of the top names in tennis. Federer and the Williamses are with Wilson, Roddick and Nadal are swinging a Babolat (good USA Today article, BTW), Sharapova and the Bryans are the only names you’d recognize with a Prince racket (and the Bryans aren’t selling any tickets). If Isner can keep winning like he has been and keep this hot streak alive, this is a coup for Prince.

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Entry filed under: marketing.

"So, do you come to Milwaukee often?" Bad Tennis Marketing

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