Bad Tennis Marketing

September 5, 2007 at 2:16 am Leave a comment

What’s up with this shirt? Why is it getting so much airtime on the US Open these past two weeks?

The adidas answer to that question is because they want to sell more of the shirts. But then I notice that, I can’t even buy this shirt on the webstore.

Well – – I kinda can. The only thing is that the YOC shirt looks nothing like the one Mr. Djokovic is wearing.

All in all, the result is a lot of carbon-copy athletes with (Sorry there aren’t more pictures. has their pictures locked down pretty tight.)

Why does the adidas basketball department have it so right while the adidas tennis department have it so wrong?  Where’s the connection? (Problem 2 – it’s near impossible to link to the adidas basketball site.  You’ll have to go there yourself.


Entry filed under: marketing. Tags: , , , , , .

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