G Unit is Vicitim of Brand Dilution, 50 Cent is the Dilutant

October 2, 2007 at 12:21 pm 1 comment

Not only is 50 Cent a musician, sneak consultant, clothing designer, and actor, but he is also a former co-owner in a sports beverage company, current pitchman for said company, VJ, Elvis super-fan (second paragraph), video-game, stuntman (video below; static link), and marketer.

You can now add writer his list of credentials. There are, in fact, five(!) fictional books “co-written” by 50 Cent.

If you are watching the video right now, you are seeing 50 Cent forget his lyrics during the 2007 BET Music Awards. (Insert PR spin here.) This is the first sign that he has begun to fail to deliver the product that he has made his reputation on.

No matter how good his video games are, how fashionable his clothes, how good his books, 50 will ultimately be judged on his primary product – his music.

Google has remembered this lesson. Google has (according to my count) 19 products. No matter how good these products are, they will ultimately be judged by the power of their search.

If you are going to deliver a product line, be sure that you do not forget that your customers are your customers for a reason – they have developed a connection to your core competency. Put that relationship at risk, and you can either benefit, or fall victim to their loud voice.


Entry filed under: marketing.

Bad Tennis Marketing Tiger and Gatorade, a Match Made in Sugary Heaven.

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