Why Ann Coulter and 50 Cent Are Kindred Spirits

October 18, 2007 at 3:05 pm Leave a comment

ABC News reports that Ann Coulter may be a marketing genius.   That got me thinking…
Ann Coulter is the author of the following books:

  • If Democrats Had Any Brains, They’d Be Republicans
  • Godless: The Church of Liberalism
  • How to Talk to a Liberal (If You Must): The World According to Ann Coulter
  • Treason: Liberal Treachery from the Cold War to the War on Terrorism
  • Slander: Liberal Lies About the American Right
  • High Crimes and Misdemeanors: The Case Against Bill Clinton

On CNBC’s “Big Idea with Donny Deutsch, ” Coulter and Deutsch had the following exchange:

DEUTSCH: You said — your exact words were, “Jews need to be perfected.” Those are the words out of your mouth.
COULTER: No, I’m saying that’s what a Christian is.
DEUTSCH: But that’s what you said — don’t you see how hateful, how anti-Semitic —
COULTER: No!
DEUTSCH: How do you not see? You’re an educated woman. How do you not see that?
COULTER: That isn’t hateful at all.
DEUTSCH: But that’s even a scarier thought!

Coulter crafts herself as a polarizing product. There is no one more Conservative (note: capital “C” – referring to the product of conservatism) than Ann Coulter. If you want to know about what Conservatives think, you have a lot of options, but none as Conservative as The Big 3 – O’Rielly, Limbaugh, and Coulter.

How is this any different than what 50 Cent does before an album release?

Before he released Get Rich or Die Trying, he started a feud with Ja Rule. On his album, he stated in the song “Back Down:”

“‘This rap s*** is all f***** up now! What are we gonna do now?
How we gonna eat man? 50 back around’

That’s Ja’s little punk a** thinking out loud –
Southside, Tah died, that’s just how I get down.
I’m back in the game, shorty, to +Rule+ and conquer,
You sing for h*** and sound like the cookie monster.

The most popular opinion is that this controversy helped launch 50 Cent’s first album, his career, and his persona.

Before on his second album, The Massacre, he released a song called “Piggy Bank” in which he called out multiple rappers , including Fat Joe, Jadakiss, The Game, and Nas .

Controversy will sell, but eventually, this marketing tactic will fail. As evidenced by the second paragraph in this report. After a full month, one of the top selling musicians in the genre has still not gone platinum.

While Coulter may sell now, the tactic may result in a backlash.

The reason I say “may” is because Coulter is exploiting beliefs while 50 is exploiting opinions.

As the great prophet Rufus said:

I think it’s better to have ideas. You can change an idea. Changing a belief is trickier. Life should malleable and progressive; working from idea to idea permits that. Beliefs anchor you to certain points and limit growth.  Dogma

50 Cent’s fans may have a change of opinion and develop different tastes.  Coulter is exploiting something that’s much more ingrained into someone that may agree with her.  In the end, both tactics are ethically questionable.

(Sidebar – I’m not advocating or degrading beliefs. I’m just saying that it is much easier for one to change their opinion than to change their belief.  )

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Entry filed under: marketing. Tags: , , , , , .

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