Cyber Sunday – WWE Serves Its Customers Better than Your Company

October 20, 2007 at 3:28 am Leave a comment

The mantra for any organization should be to serve the customer what he/she wants.  Am I wrong?

For the fourth year in a row, the WWE has opened up online voting for the matches they want for the pay-per-view Cyber Sunday.  A normally “free” (as much as cable can be free) service is now customized and ready and available for purchase just the way You chose it.

Not only that, but there’s a reason to go to the website, which provides the customer a reason to poke around and, perhaps, buy the new Triple H Grey Skulls T.

For the comments: What call to action do YOU have on your website?


Entry filed under: marketing. Tags: , , , , .

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