Sewage Water in the Sahara

October 27, 2007 at 3:45 am Leave a comment

How much revenue do I lose if my product doesn’t get launched for another week? Another month? Another six months?

How much revenue do I lose if my product is released on schedule, but not as good as it could have been with another week of development? Another month? Another six months?

If the product is like sewage water in the Sahara (desirable product, undesirable qualities), no matter how pretty you make it, you may have mis-identified an opportunity.

Make it right, or don’t waste your time/energy/money.

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Entry filed under: marketing. Tags: , , , .

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Business analysis with a marketing, technology, and entertainment slant. Anything is fair game so long that it is interesting.

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