Jay Smooth Knows GZA/The Genius When He Reads It

January 3, 2008 at 3:28 am Leave a comment

I’m official!

That’s right, I was quoted by Jay-Smooth himself. I’m way too happy about this.Video: http://www.illdoctrine.com/bonus/2007/12/more_haters.html (second video, at the 1:10 mark). Support him and subscribe to the RSS feed.A couple things to note:

1) I caused someone to sing Sly and the Family Stone’s, “Everyday People.” Have you done that lately? I didn’t think so.

2) It’s a new year, new start – therefore, new blog posting everyday. (Or at least, best effort.)

3) I promise that this is the last shameless self-promotion, unless Veronica Belmont comes asking me for my expertise or something mundane, in which case, I’m blogging for two weeks straight about it.

4) I had zero control over being quoted. The only thing I had the control over was making the best product I could (in this case, the comment itself). Ultimately, things succeed and fail based on what your audience thinks, not what you (the marketer) think.

In the Internet, shared control is king. Try to control something, and it will ultimately end up on YouTube.


Entry filed under: marketing. Tags: , , , , , , , , .

The Florida Marlins Are Driving Me Nuts Graphing the Limits of Advertising

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Business analysis with a marketing, technology, and entertainment slant. Anything is fair game so long that it is interesting.

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