How To: Miss the Boat

January 4, 2008 at 6:05 pm Leave a comment

Check out this site, touting its “Word-of-the-Day” – http://wordsmith.org/awad/.

That’s the front page and you are correct – – there is no word-of-the-day on the front page of a word-of-the-day page.

The lesson here is that you need to give your customers what they want, instead of giving your customers what you want them to want (in this case, a newsletter).

(BTW: The word-of-the-day is “carbon-neutral.”)

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Entry filed under: web design. Tags: , , , , .

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Business analysis with a marketing, technology, and entertainment slant. Anything is fair game so long that it is interesting.

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