Purple Rock Band Sighting

January 6, 2008 at 10:19 pm Leave a comment

Today I saw a purple rock band.

Well.. I heard about it on NPR.

Black Theama (tay”-ma) is an Egyptian band with musical influences from black music from all over the world, including nubian, hip-hop, jazz, r & b, and rock and roll.

They have no record deal, no full-length albums, and refuse to sign to, not just a major record label, but ANY record label.

They sell out every time they play.

Why? Because they are offering something different from the the mostly slick-packaged, highly produced, studio-pop music that dominates Egyptian airwaves. They tell stories about Southern Egyptian life, a topic not sung about in modern Egyptian music.

The have a devoted internet following, with people logging onto YouTube to hear and see the band perform. In the background of the video I’ve posted here, you can hear the crowd sing along with every word. – – Black Theama has no studio albums.

This band has made the product their story. They are going against the grain and, so far, succeeding.

I see this as proof that there is something to be said about setting a plan and sticking to it.

Additional Reading:

NPR – Against the Odds, and Egyptian Alternative

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Entry filed under: marketing. Tags: , , , , .

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Business analysis with a marketing, technology, and entertainment slant. Anything is fair game so long that it is interesting.

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