A Fight for Mediocrity: The Wall Street Journal.

January 16, 2008 at 4:16 pm Leave a comment

Rupert Murdoch has said, out loud, to a group of people, that the leder may be too long.


(Update: The link doesn’t work anymore and I can’t find anything online about it.  Weird.  Did I just imagine this?)


You have got to be kidding me with these top-down decisions. I understand that Mr. Murdoch has made a lot of money making top-down decisions, but the journal has never been (and probably shouldn’t be) just like everyone else.

It’s been able to separate itself from the pack by delivering news that a certain segment of the population can use. Its as much a status symbol of wealth as it is of knowledge. Its competition is not the Times… its competition is itself.

Update:  This post doesn’t make any sense without the link.  My apologies.  I promise not to link to the Observer anymore.  Mea culpa.  Here’s an article about what people think about the WSJ Weekend Edition. http://www.nytimes.com/2005/09/19/business/media/19journal.html

Question: If newspapers are in business are in business to support advertising, does that justify maintaining a church-and-state-like separation between the journalists and the people selling ads?


Entry filed under: marketing. Tags: , , , , , , .

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