Smell The Glove

January 16, 2008 at 3:39 pm Leave a comment

Watch the video and read along…

(Skip to the 7 min mark.)

For those who haven’t seen This is Spinal Tap, the movie centers around a heavy metal band who is on the down-turn of their career, promoting the release of their latest album “Smell the Glove.” In the midst of the release, there is a problem. The big box stores like K-Mart refuse to carry an album with “a greased, naked woman on all fours with a dog collar around her neck and a leash … and a man’s arm holding on to the leash extended out to her shoving a black glove in her face to sniff it.”

So, the album comes back to the group and it features an all black cover. (“It’s like, ‘how much more black could this be?’ and the answer is none. None more black.”) The band is angry at the record company’s decision to change the cover and, in my opinion, rightly so.

When you have an overarching vision, I believe that representations of that vision must stay as true as possible.

Take the example of Yankee Hotel Foxtrot, an album that was contained no radio singles and was so experimental and “unaccessible” that it caused the band to get dropped from Warner.

It also happens to be their best reviewed and best selling album to date.

I’m not saying that corporations can’t be right; however, too many cooks in the kitchen can spoil the pot.

Don’t agree? Use the comments.

Swedish Chef

Update:  Does “It’s going to be that simple, beautiful, classic,” sound like anyone you know?


Entry filed under: marketing. Tags: , , , , , , , , .

Illy and Lilly: A Mistake You Don’t Want to Make A Fight for Mediocrity: The Wall Street Journal.

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