Reebok and Kool-Aid Partner for Sneakers

January 25, 2008 at 8:12 pm Leave a comment

Reebok and Kool-Aid developed some great looking sneakers to wear whilst drinking sugar flavored grape drink.

Oh yeah!!!

Full Gallery:

I think this is a sign of Reebok’s attempt to become a fashion designer that happens to make sneakers. They can’t compete with Nike on endorsement deals, so they have chosen to go in a different direction.

I think it’ll be shoes like these that’ll help Reebok – not because it gains market share in the existing structure, but because it gains market share in, for them, new markets.

I understand its a niche, but they’re making me talk about them.  Isn’t that a start?


Entry filed under: marketing. Tags: , , , .

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