The Great Almighty Search and $20,000 URLs

February 1, 2008 at 6:03 pm 2 comments

Are people really paying $20,000, $100,000, $150,000 for URLs?

The answer is yes, but WHY!?

The obvious answer is so that the URL comes up in search.  Rather, The Great Almighty Search (TGAS).

To many companies, TGAS is the end-all and be-all of internet commerce.  To many companies, having a great URL is the secret to generating traffic and loyal users and money and repeat visitors and this and that and everything else.

Wrong.

Your URL is a lot like the sign on the front of your business in the biggest strip mall in the world.  Without it, people aren’t going to be able to figure out which store is yours.  But, just because your sign says “Tax Help.com” people are not more likely to go to your store, especially if it’s next to “Turbo Tax.”

Want to build your business? Then build your business.

Google knew this.  Amazon knew this.  Facebook knew this.  They made up a word and now it’s a noun AND a verb.  (The correct spelling for the 1 followed by a hundred zeros? “Googol.”)

You know who doesn’t know this?  The guy paying $7,500 for “automobiledealer.com.”

Some $9.99 suggestions from GoDaddy.com…

  • FeenerAuto.com
  • SmellTheLeather.net
  • LongLineOfCars.com
  • Elibomotua.com (Automobile backwards! Srac.com is not available.)
  • DrivewayPrize.com

The quote at the end of the article says that that small businesses need to work harder to get some great domain name.  Wrong – – small business just needs to work smarter.

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Entry filed under: business, marketing, web design. Tags: , , , , , , , , .

Form, Function, and Math Equations Digital World and Customer Service

2 Comments Add your own

  • 1. bakazero  |  February 2, 2008 at 11:12 am

    URL means domain???
    yeah work smarter will get more $$$…

    can you give some clue to work smarter? It’s just like a theory… Not the practice…

    Reply
  • 2. bgfeener  |  February 2, 2008 at 10:38 pm

    @Bakazero –

    Yes, a URL is the same thing as a domain name.

    The biggest thing for a company to work smarter is to think about their brand personality (are they fun? formal? irreverent?), their benefits (AutomobileDealer.com is substantially different than MoreCupholders.com, which is currently available), their customer (who is your market? young men in northeast Oklahoma?), and their “extras” (best customer service? great selection?).

    It comes down to the same principles when writing copy. Always make sure that the customer knows the benefits.

    This post applies more-so to online-based businesses rather than brick-and-mortar who are looking to establish a web presence. If your company name is “Danielson and Migagi Karate Dojo,” get a domain name that fits – like DandMDojo or DanielsonAndMiagi.com.”

    Reply

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