You’ve Been Rickrolled

February 3, 2008 at 1:46 pm Leave a comment

Want a definition of viral marketing?

I introduce you to the rick roll.

The long and short of it is that, within a conversation, someone will make a comment that they have a video of the latest (for example) movie trailer.  The person, instead of linking to the trailer, links to the You Tube video of Rick Astley’s “Never Gonna Give You Up.”

Hilarity ensues.

Harmless prank? Yes.  Completely viral.  Absolutely.

By the way, I have a clip of the the new Batman movie.

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Business analysis with a marketing, technology, and entertainment slant. Anything is fair game so long that it is interesting.

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