Super Bowl Advertising – A Final Statement

February 4, 2008 at 2:20 pm 1 comment

I’d rather spend 20 minutes solving a problem for a customer than $2.3m to air a borderline racist advertisement.

Seems like Careerbuilder knows how to build everyone’s career but their own.

(Do the Chinese have an anti-defamation league? I bet someone’s on the phone right now trying to get one started if there isn’t.)

No, I’m not boosting their “viral marketing” stats by linking to YouTube and I ask that you not visit the site.  For those who haven’t seen it, it’s Pandas speaking in indiscernible, ‘generic’-Asian accents, eating their bamboo supplies, and doing everything but saying “no ticky-no shirty.”

The part that I’m flabbergasted about is that this is an online business using the megaphone of traditional media to try to reach people – – AND! this online business is convinced that the one who yells the loudest will be the one to “win.” How does this keep happening? I expect this sort of stuff from Bob Parsons, but not from you, Matt Ferguson.

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Entry filed under: advertising. Tags: , , , , , , , , .

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1 Comment Add your own

  • 1. Miguel  |  February 4, 2008 at 5:39 pm

    We just posted our 4th annual study of how well super bowl advertisers integrated online and offline advertising – we’ll be writing more about this on our blog, but the preliminary findings are already up on our site: Super Bowl XLII Scorecard.

    Reply

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