Selling, Presentations, Speeches, etc.

February 6, 2008 at 11:09 pm Leave a comment

It’s great that you were able to convert 98% of all errors to “stable.”

It’s great that we have this new HR form to fill out when we need to get a vacation day.

It’s great that the over all budget will be re-allocated to new spending procedure that will greatly enhance the effectiveness of the entire company.

What’s in it for me?

It’s a fair question, right?  What’s in it for me?  Why do I need to know?  Why am I in this meeting right now?  Why have you taken the time out to put down 70^10 bullet points in your presentation, explaining each one in detail?

Why do I need to know, and don’t tell me because it’s important?

When you are communicating, keep in mind that your audience may not have the same emotional investment in the data that you do.  Whether you like it or not, you’re selling something.

You’re selling ideas, emotions, investment opportunities, problem-solvers, programs, and YOU!

Data is great but ALWAYS tell your audience what’s in it for them.


Entry filed under: marketing. Tags: , , , , , , , .

NPR Continues Not To Deliver News, Listeners Rejoice My Personal Rule of Thumb When Outsourcing

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