The Toothbrush Post

February 13, 2008 at 9:08 am 2 comments

A toothbrush can be manual, electric, functional, stylish, feature-heavy, single-function, colorful, plain, and everything else.

They are also in every household in America.

How can you make your business more like a toothbrush? What message are you going to send with your product or service?

What does your toothbrush say about you?

Update: Is your product/service’s story compelling enough for other people to tell it? (Thanks to Chris from RawStylus for helping me think of it.)


Entry filed under: marketing. Tags: , , , , .

Web 2.0 is Long Gone, at Least How I See It Ronaldinho versus Tiger

2 Comments Add your own

  • 1. Chris Hoskin  |  February 13, 2008 at 9:32 am

    An interesting post. I wonder if it might be misread and interpreted as saying ‘be all things to all people’ or try to cater for a mass audience?

    There is a lot of talk of ‘zag’ing when everyone else is ‘zig’ing; and carving out a niche and dominating it.

    Are you saying the opposite or just raising the question?

    I believe companies have two choices (not my idea, but again widely reported).

    Either generate;

    1) Mass Appeal
    2) Serve a discreet Niche.

    But most importantly. Don’t get stuck in the middle!


    Chris from

  • 2. bgfeener  |  February 13, 2008 at 10:42 am

    Chris gets it, probably better than I do.

    I am trying to make the point that, no matter what product or service that you produce, you are invariably tied to telling a story.

    Every thing has a story, whether its given or ascribed (and yes, lack of story is sometimes the story).

    It then gets passed along by the customer to their friends or ignored.

    Follow up question: Is your product/service’s story compelling enough for other people to tell it?


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