Web 2.0 is Long Gone, at Least How I See It

February 13, 2008 at 9:04 am Leave a comment

We are currently in the 4rd generation of internet content, not in the second, like everyone likes to say.

1st Generation Web was content creation that was very top-heavy.  The biggest stories, few writers, all professional.  You had to go out and find it and it wasn’t easy.

2nd Generation Web was portals such as AOL, Yahoo and the pre-2000 ESPN http://web.archive.org/web/20020827230635/espn.go.com/main.html.  You still had to go to specific places for specific information.

3rd Generation is niche and (useful) search.  The Google, Blogger, and WordPress explosion.  The first instance of it being really easy to find something that you’re looking for.

4th Generation will be (is?) niche and aggregation.  Where as people were patient enough to wait for content, with so many channels out there to tune into, why not just wait for the content to come to them.  Whether pushed to their RSS feed, a non-customized page, or their phone, people will get content delivered to them as quickly as its produced for instant (or time shifted) consumption.

How does this change your strategy?

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Entry filed under: marketing. Tags: , , , , , , , .

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Business analysis with a marketing, technology, and entertainment slant. Anything is fair game so long that it is interesting.

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