Web 2.0 is Long Gone, at Least How I See It

February 13, 2008 at 9:04 am Leave a comment

We are currently in the 4rd generation of internet content, not in the second, like everyone likes to say.

1st Generation Web was content creation that was very top-heavy.  The biggest stories, few writers, all professional.  You had to go out and find it and it wasn’t easy.

2nd Generation Web was portals such as AOL, Yahoo and the pre-2000 ESPN http://web.archive.org/web/20020827230635/espn.go.com/main.html.  You still had to go to specific places for specific information.

3rd Generation is niche and (useful) search.  The Google, Blogger, and WordPress explosion.  The first instance of it being really easy to find something that you’re looking for.

4th Generation will be (is?) niche and aggregation.  Where as people were patient enough to wait for content, with so many channels out there to tune into, why not just wait for the content to come to them.  Whether pushed to their RSS feed, a non-customized page, or their phone, people will get content delivered to them as quickly as its produced for instant (or time shifted) consumption.

How does this change your strategy?


Entry filed under: marketing. Tags: , , , , , , , .

Ideas for the Sake of Ideas: 2/17/2007 (Pt. II) The Toothbrush Post

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


This blog is no longer being updated here!

But you're in luck because you can now get the same great content at the new brianFeener.com!

Check it out today!


Business analysis with a marketing, technology, and entertainment slant. Anything is fair game so long that it is interesting.

Let me know what you think in the comments or send me an email.

%d bloggers like this: