The Secrets to Success if you’re Cipha Sounds

February 18, 2008 at 12:49 pm 2 comments

Paul Rosenberg and DJ Cipha Sounds did their hip-hop Juan Epstein podcast recently (explicit) and the conversation immediately went to how Cipha is constantly on his hustle. Here’s his grind and how you can apply it to your career.

1. MTV VJ on Sucker Free Sunday – The gig you do for basically free, but is helping you build your brand. If you’re an entertainer, you do YouTube videos. If you’re acipha sounds salesman, write a book about sales. This is not the first thing you should attempt, but it will help you sell your other products later by giving you credibility. The best thing you can do is find a niche and be the authority on it.

2. Sirius Satellite Radio, Shade 45 – 8am – 12noon, everyday – Your paycheck job. You gotta pay your bills. It also helps to have regular employment on your resume, no matter what industry you’re in. If you’re consulting, then you better have some sort of income coming in.

3. Cipha Sounds and Rosenberg, 8am – 10am Sat. & Sunday – Hobbies are good, getting paid for your hobbies is better.

4. Number 1, Fill-in DJ on Hot 97 in NYC, Cipha Saturday, 12-4 Sat. – Rosenberg commented that one would expect a big radio station to have more than one fill-in DJ, to which Cipha responded, “Why would they need another when I handle my business?” The lesson here is that you do NOT forget where you came from, where you want to go, and who got you to where you are. It’s called a grind for a reason.

5. Jack-Move/M-3, manage and executive produce a few artists – Branch out from your main gig. The world love entrepreneurs and rewards the focused ones very handsomely. Even Sergey and Larry were once broke.

6. Be an A&R– Get your contacts in order… make sure that you’re networking and keeping channels open at all times.

7. DJ -2 to 3 Clubs a week – Always give yourself a chance to connect with your audience if you’re a small business. They are the people giving you money and they are the people who will keep you in business.

8. Don’t Get Gassed Comedy Series – Just like a good stock portfolio, it’s important to diversify. A comedy series for a radio DJ? If you A&R correctly, it’s possible.

9 . Produce and Executive Produce – Another hobby that he gets paid to do.


10 . One Alarm – “You don’t get multiple jobs by having more than one alarm.” Morning people have more of the day to do what they need to do. It’s just the way it is.

11. Mind your business – Office gossip is poison and won’t get you anywhere. As hard as it is, mind your business and no one’s going to be gossiping about your either. Or the ones that you

11. Don’t Forget Where Other People are from – Some people refer to this as the DISC profile. For this purpose. it’s the BX (Bronx) Corollary. Cipha said in the podcast that even though rappers like Q-Tip and De La Soul had a peaceful, hippie-vibe, these guys are from tough neighborhoods. Sometimes, people need to get punched in the face, and punch people in the face – it’s never unprovoked, either. If you are interested in working with someone, talk to them with respect, and talk to them in a manner that they understand. (Note: This is not advocating the use of slang, this is advocating the application of the DISC profile. Get familiar.)


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Ronaldinho versus Tiger Subtlty

2 Comments Add your own

  • 1. peter  |  February 18, 2008 at 11:10 pm

    PETER Rosenberg!!

  • 2. Major  |  July 21, 2008 at 2:45 pm

    spell his name right…. it TURD FERGUSON


    Ciph is 100% correct on his hustle tho. i respect his work ethic.


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