The Importance of Being Last Place

February 29, 2008 at 9:28 am 1 comment

With the amount of time your company has taken to develop the product, why not take the extra effort to make it worth using?

If I need a computer, someone may recommend a MacBook Pro, an Asus Eee PC, or something in the middle.

If I need a new tennis sneaker, someone may recommend an adidas Barricade, a Reebok CB Court, or something in the middle.

If I want a coffee, I can go to Starbucks, the gas station, or somewhere in the middle.

It’s death to be in the middle.  No one remembers the middle.  You may be able to sell some, but it won’t be as much as if you were able to get your product to not just tell a story, but BE the story.

The more work you do before the product hits the shelves to make it the story, the better chance you have to make an extraordinary item.

No one remembers second place, but they always remember the first and the last.


Entry filed under: marketing. Tags: , , , , .

Exceptions are the Rule Chris Anderson on Charlie Rose

1 Comment Add your own

  • 1. HOTA  |  March 7, 2008 at 10:48 pm

    Fizzle, your blog is so interesting, and I don’t even like businessy stuff. I think you could make the dictionary interesting.

    Much love,
    Mari J


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