March 20, 2008 at 9:16 pm Leave a comment

What ever happened to really great nicknames for our sports heroes?

  • Earl The Pearl Monroe
  • Sparky Anderson
  • Cool Papa Bell
  • Dizzy Dean
  • The Dunking Dutchman

A-Rod? KG? I-Rod? Q-Rich??

When you care about your brand and how you’re perceived by the public, think about the biggest star in professional wrestling Hulk Hogan becoming Hollywood Hogan. It’s never too late to tell a story. People like stories. Stories make things interesting. Stories make your brand matter.

I’ll take the Black Mamba over Bron Bron any day.


Entry filed under: branding. Tags: , , .

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