Nothing is Sacred

March 31, 2008 at 10:59 pm Leave a comment

If you think that you can conduct business in secret, you’re wrong.

Everything you do as a company is fair game for everyone else to criticize, blog about, praise, or just use as link-bait.

So when you sue another company because their pink is too much like your pink, that is going to get out to the public.

As a organization, you can love and accept the fact that your PR department isn’t the sole proprietor of information, or you can fight it, spend a lot of money, and always worry about what the “un-qualified”  are going to say about your brand.

Not only is the latter strategy not guaranteed, but your press release will probably get less Diggs than will get.


Entry filed under: branding. Tags: , , , , .

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