Be an RSS-er

April 12, 2008 at 12:01 pm 9 comments

The internet is big and getting bigger. These numbers blew my mind when I first read them:

March Wrap-up (from: The Official WordPress blog)

  • 298,194 blogs were created.
  • 381,855 new users joined.
  • 2,242,997 file uploads.
  • 3,225,059 posts and 1,420,975 new pages.
  • 4,418,407 logins.
  • 636,024,114 pageviews on, and another 347,679,330 on self-hosted blogs. (983,703,444 pageviews total across blogs we know about.)
  • 863,470 active blogs, where “active” means they got a human visitor.

Nearly 300,000 new blogs were created and they wrote over 4 million new pieces of content (pages + posts).

Were they all worth reading? Heck no. There’s no way each one is offering insight.

Were some worth reading? Heck yeah! There are some hard working folks out there, thinking about the same things that you think about, writing about the same things you’re interested in, and posting about the topics that you are researching.

How do you keep track of it all?

You can bookmark the sites. Constantly check to see whether the sites are updated. And keep checking and checking and checking… or, you can subscribe to the RSS feed.

What is an RSS feed?

Here’s a video from leelefever.

It is great for business because if you have interesting content, people will want to read it. It’s great for your customers because you are pushing the content to them, rather than requiring them to pull it.

The key here, for businesses, is to understand that this is just as personal as anything else you do. People who go to blogs expect a human voice to come across in the writing. It’s ok to use the occasional internet meme. It’s ok to post a funny video. You can even just post “stuff” if it’s relevant to your overall brand, like Jason does.

Then, when you do have something important to say, you have a built-in audience.

No one says that you have to do it this way, it just tends to work.


Entry filed under: branding, business. Tags: , , .

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9 Comments Add your own

  • 1. Hazel M. Walker  |  June 3, 2008 at 7:33 am

    I love you style of Training. Now, let me go out and subscribe.


  • 2. Paul  |  June 3, 2008 at 9:40 am

    Brilliant, looking forward to getting stuck in

  • 3. Binah  |  June 3, 2008 at 3:35 pm

    You are just ¡¡Fantastic!!, the way you teach, just THanks, I´m trying to do it well.

    Regards, from Chile.

  • 4. Brian  |  June 3, 2008 at 3:50 pm

    @Hazel – Thanks for the subscription! If you have any sites that you really like, share them with the group! It’s been a pleasure to serve you.

    @Paul – Thanks! It’s been a pleasure to serve you.

    @Binah – You’re welcome! I’m certainly not perfect but I will keep practicing. It’s been a pleasure to serve you.

  • 5. laydeh  |  June 4, 2008 at 11:25 am

    check out to keep track of your rss feeds + content.. all in one page 🙂

  • 6. queenjem  |  June 6, 2008 at 5:47 am

    hey, thanks for everything you share to your bloggers. i’m just a new girl here and i was you guys do it? i mean, do you have more things you can recommend for me? ‘m really impressed with you, that’s all. =) thanks.

  • 7. ironfist72  |  June 14, 2008 at 7:04 am

    You just need your browser.
    With internet explorer 7 for example,Clik to subscribe to a site or blog you find interesting, then just click the little star (favorites) and the button next to your Favorites tab.
    It’s so simple !

  • 8. snjairbeater  |  June 26, 2008 at 2:55 pm

    Awesome style. I love the the flick of the training aid… Good-Bye! Flick! L.O.L.

    What about Juice?

  • 9. itsourrealitymagazine  |  June 28, 2008 at 9:22 pm

    Thanks for explaining rss feeds.

    I have to add it to my site now. Everyone check them out at and


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