Learning about Your Audience

April 17, 2008 at 7:41 am Leave a comment

Your audience consists of:

  1. Observers
  2. Fans
  3. Aficionados
  4. Experts

If your job to find out the percentages of each and how they interact with your business.  Wikipedia’s audience is 99% content consumers and 1% content producers.  Wikipedia is important to the 99%, but it’s REALLY important to the 1%.  The 1% cares about the editing software.  The 1% cares about that discussion page and checks it twice a day.

What are you doing TODAY that helps you figure out your 1%.

(Two things – I cannot find a link to support the 99/1 ratio.  If you find it, please add a comment.  Also, if I forgot a group in the list above, let me know in the comments.)


Entry filed under: marketing. Tags: , , , .

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