Pop Songs VS Classical Interpretations

April 20, 2008 at 4:04 pm 2 comments

Customers don’t want all of the same thing.  In fact, the most successful companies have customers that are both extremely loyal to the product, customers that are basically loyal to the product but can be swayed, and those customers that don’t have any loyalty and will switch as soon as there is a difference in price or packaging.  (I’m thinking of Coca-Cola, Honda, Apple.)

One way to think of it is by thinking of the difference between pop music and classical music.  In pop music, there are easily digestible lyrics, chord progressions, metaphors, and hooks.  There’s always new pop music showing up in the marketplace, but it’s easily replacable.  (Example: Jordin Sparks/Chris Brown – “No Air.”)

Is there anything WRONG with pop music?  Heck no!  It’s been proven that there’s a viable and important market for pop music – and that does not say anything to the effect that pop music has in uniting the culture and society.

But there’s a distinct difference between pop music and classical music which has a more intricate set of musical progressions.  Thousands of interpretations of Beetovan’s 9th Symphony have been recorded, played in concert, used for study, etc. But if you look at classical music, it’s hard to get into the canon.  I’d say it’s nearly impossible if you’re not involved in scoring movies.

Is there anything WRONG with classical music?  Heck no!  It’s been proven that there’s a viable and important market for classical music – and that does not say anything to the effect that classical music has in influencing pop culture.

Can the same person appreciate classical music and pop songs?  Yes.  Absolutely.  Your market is probably doing that right now.  The important thing for you, Mr. Businessperson, is to understand that when a person wants classical music, don’t give them pop music.  And vice versa.

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Learning about Your Audience Business Flossing

2 Comments Add your own

  • 1. Mr. Maestro  |  July 3, 2008 at 2:33 pm

    I think of it like this: Pop music is a direct line to current events, social issues and values. Classical music explores the boundaries of music as a skill, a craft and an art.

    Anyone who shuts out pop music cuts them self off from a large part of society. Anyone who shits out classical music denies them self the opportunity to experience and understand a higher level of consciousness.

    Reply
  • 2. Mr. Maestro  |  July 3, 2008 at 2:34 pm

    oops, please make that “shuts out classical music” hee hee…

    Reply

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