So Last Season

June 5, 2008 at 9:08 am Leave a comment

Picture a High School valley girl: “That shirt is so last season.”

Picture your customers: “Your website doesn’t work in BrowserX.”

Do you think that the valley girl cares that the shirt is vintage? Or that the shirt is so ahead of its curve that it’s for TWO seasons from now?

Do you think that your customer cares that your website works perfectly in IE6? Or that the site works BETTER than perfect in Opera Mini?

Especially in tech, if you’re not serving your customers on today’s needs, they will migrate. It’s just the way it is.


This is true for all knowledge workers as well. Can’t figure out Excel but need to work out budgets? Familiar with the AP Style Guide but not Chicago? Trying to get into the global marketplace but don’t understand Chinese and Indian economics?

Guess who is responsibility it is to know these things.

Guess who is judging you about the fact that you don’t.

Add your thoughts in the comments.


Entry filed under: marketing. Tags: , .

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